Course Overview: The Digital Marketing course at DICS Innovatives is a comprehensive program tailored to equip students with crucial skills in S ocial Media Marketing , SEO , and broader D igital Marketing strategies. As the online marketplace evolves, mastering these areas is essential for anyone looking to succeed in today's competitive landscape. Course Objectives: Foundational Knowledge: Understand the core principles of digital marketing and its significance in today’s business environment. Social Media Marketing : Learn to create engaging content, develop effective campaigns, and analyze audience engagement across platforms like Facebook, Instagram, Twitter, and LinkedIn. Seo : Dive deep into search engine optimization strategies, focusing on keyword research, on-page and off-page SEO, and the importance of backlinks in enhancing website visibility. Integrated Marketing Strategies: Explore how to combine social media and SEO efforts for maximum impact, driving traffic an